AOU
TRA

Ã
PRAC
TICE;

PROJECTS
PRODUCTIONS
PROMOTIONS
PRESENTATIONS
PROTOTYPES

1

(GENESIS) ; genius

3

THE OTHER ; aoutra

5

OL
A@

AOUTRAOUTRA.COM

SAN
FRANCISCO

8

A

O

U

T

R

A

ARQUITETURA

OPTICA

UTOPIA

TRANSFORMA

RAW

A/OAD

ARCHITECTURAL INTERIORS
INSTALLATION DESIGN
FACADE DESIGN
FURNITURE DESIGN

PHOTOGRAPHY
SET ; STORY DESIGN
COLOR CURATION
VISUAL CURATION

EXPERIENCE DESIGN
EVENT DESIGN
ART INSTALLATION
CURATED ENVIRONMENTS

TRANSFORMING SPACE
BRAND TRANSFORMATION
PROMOTION SERVICES
BUSINESS STRATEGY

CONCEPT DESIGN
CONCEPTUAL STRATEGY

HA

HALA AOAD ; AWWAD
B.A. INTERIOR ARCH ; DESIGN
PHOTOGRAPHY ; FILM


Ã
PHIL
ISTI
A;

; LIBERATION
to;
CONCEPTUALIZE
/      CURATE
/      CREATE
INNOVATIVE
IMPACTFUL   ;
INTRIGUING  ;
IDEAS       ;
of;
MULTI;(inter)
DIMENSIONAL ;
DISCIPLINARY;
NATURE       

OLA@AOUTRAOUTRA.COM
HALAWWAD@ICLOUD.COM

415.715.7525

WO
RK
S/

CONCEPT/DESCRIPTION;

DELIVERED;

LOCATION;TITLE;

DETAIL;YEAR

ARCH;
INTER

CO
CO
BA

AESTHETIC :: the restaurant feel was based on a simple, artistic atmosphere that held its boldness in material and cleanliness in color. CIRCULATION :: the seating was strategically split into two/ a more private and intimate area offering a booth and table seating, where customers can watch their food being made from the kitchen window, and an area closer to the neighboring buildings and outdoor seating. CENTER : in order to successfully separate the seating areas while still maintaining the lively warmth of a bakery, the core counter was carefully designed to contain the central oven, display area, bar seating, and create an ease of movement for waiters and staff. DETAIL :: versailles-patterned wood flooring gives both warmth and detail to the simplicity of white walls touched with a “worn down” peeling effect at the very edges, to oppose the formality within the space. FURNITURE :: iron studded waiter stations were customized for the space, and furniture selection included a variety of mismatched, neutral colored chairs. KITCHEN :: the kitchen was an especially exciting area of the space, designed as if it was a small bakery on a street placed right in the middle of the restaurant. glossy white tiling gave it a polished shine, and a grand black/grey marble serves as the kitchens solid base, being the core of a bakery concept. RESTROOMS :: custom door handles, travertine stone, and brass frames gave the restrooms understated elegance.

PR
OJ

CONCEPT CURATION
IMPLEMENTATION
INTERIOR ARCHITECTURE
INTERIOR DESIGN
CUSTOM FURNITURE

ARCH;

INTERIOR;

EXPERIENCE;

PRODUCT;

PROJECT

20
14

ARCH;

INTERIOR;

EXPERIENCE;

PRODUCT;

PROJECT

20
17

LC
SS

AESTHETIC :: being one of the first high-end barbershops in the area, ‘leather chair’ held so much potential for customization and quality. men’s grooming was not just a task for this project, rather a full experience. functions included massage, facial and nail care, as well as an array of hair styling/treatments. AESTHETIC.derived from the essence of old-town barbershops infused with a clean touch. the idea behind the shop design was to allow the customer to groom in a space that was fresh, polished, yet comfortable.ZONING. the plan’s initial layout (seen at the end of the page) was derived from shape variations of a scissor, the classic and essential barber tool. the narrow verticality of the space helped in creating a plan that followed the process of a customers’ visit. the goal was to create a lively and intimate space, so stairs were changed from a back stairway to the spiral core that daylight gleamed right through.STATIONS.the backend of the shop served as hair washing stations, storage and sterilization area, as well as ventilated stations for hair dying and treatments. \the area was covered in fresh oyster green tile, and color coordinated customized wood cabinets wrapped all necessary functions neatly.

PR
OJ

CONCEPT CURATION
IMPLEMENTATION
INTERIOR ARCHITECTURE
INTERIOR DESIGN
CUSTOM FURNITURE

ARCH;
INTER

ARCH;

INTERIOR;

EXPERIENCE;

PRODUCT;

20
17

PROJECT

INTERIOR;

RETAIL;

SPACE;

CUSTOM;

20
16

PROJECT

PROJECT MANAGEMENT
CONSTRUCTION
ADMINISTRATION>

YAS
Q _

PR
OJ

CONCEPT CURATION
IMPLEMENTATION
INTERIOR ARCHITECTURE
INTERIOR DESIGN
CUSTOM FURNITURE

ARCH;
INTER

ARCH;

INTERIORS;

IMPLEMENTATION;

PROJECT

20
17

FOTO;

SET STYLING;

AESTHETICS;

PRODUCTION

20
22

MAL
ONE

STAGE;STYLE

PR
OD

SET DESIGN
PRODUCTION
PHOTOGRAPHY
DESIGN DRAWINGS
PRESENTATION DESIGN
FF&E

ARCH;
INTER

FOTO;
STYL

MAL
ONE

PR
OD

SET DESIGN
PRODUCTION
PHOTOGRAPHY
DESIGN DRAWINGS
PRESENTATION DESIGN
FF&E

W; allmalone.com

FOTO;

FOTO;

SET STYLING;

SET STYLING;

AESTHETICS;

AESTHETICS;

PRESENTATION

PRODUCTION

20
22

20
23

AMA
DEO

PR

SET DESIGN
PRODUCTION
PHOTOGRAPHY
FILM
PROMOTION
GRAPHICS
BRANDING

FOTO;
FILM

presidio, san francisco

CONCEPT
CURATION

STORYBOARD CREATION
AESTHETIC TRANSLATION TO MATERIALS;TEXTURES

CUSTOM
FURNITURE

MATERIAL BOARD CURATION

PRESENTATION
DESIGN

SKE
TCH
UP_